Socioroots

Embracing the Society & Environment


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Lending to the Poor & Needy , Juhudi kilimo

Juhudi-Feature-3

Source Juhudi feature

Source Juhudi feature

This is an excellent Endeavour to reach out to the poor farmers by lending small loans to further their cause for a sustainable lively hood. Economic prosperity is nothing but creating an virtuous cycle of income generation & accumulation to most vulnerable section of society especially small hold farmers worldwide. Population in sub sharan Africa largely depends on agriculture to earn for their living. This organization named “Juhudi Kilimo” lends money to small famers to purchase agricultural equipments and transport. The business model followed by them looks attractive ie, is they give six months training to the borrowers on financial literacy and animal husbandry . The small loans are paired with asset as well life insurance to overcome the risk of debt to the borrowers as we all institution.

Their approach is good and useful they focus more on providing loan for purchasing physical assets rather than giving direct cash to the borrowers, So this helps the borrowers to use the assets to generate income for their living rest they can use to repay the loan. Current model of micro finance lending puts the borrower back to the wall , charges exorbitant interest rate which sometimes becomes more than what they earn. Anyone can visit their site at http://juhudikilimo.com . They believe in lending at a lower interest rate, staggered payment and longer repayment period which aligns with customer’s earnings. The juhudi kilimo is built by Aleke Dondo known as father of micro finance in East Africa. I believe more than giving subsidies and freebies it is always a right model if implemented in true spirit , Economic activity through development has to start from the bottom , Giving them all the support , latest know how to improve production , Frequent assistance and guidance in supporting them with latest information about climate and other technical knowledge. Juhudi kilimo ‘s is an ideal example by combining a business model through empowerment by facilitating the society to grow along with the organization.

Juhudi-Kilimo-Feature-1


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Lending to the Poor & Needy , Juhudi kilimo

Source from Juhudi website

Juhudi-Kilimo-Feature-1

This is an excellent Endeavor to reach out to the poor farmers by lending small loans to further their   cause for a sustainable lively hood. Economic prosperity is nothing but creating an virtuous cycle of income generation & accumulation to most vulnerable section of society especially small hold farmers worldwide. Population in sub Saharan Africa largely depends on agriculture to earn for their living. This organization named “Juhudi Kilimo”  lends money to small farmers to purchase agricultural equipments and transport. The business model followed by them looks attractive ie, is they give six months training to the borrowers on financial literacy and animal husbandry . The small loans are paired with asset as well life insurance to overcome the risk of debt to the borrowers as we all institution.

Juhudi-Feature-3


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Janta@Rs 20

janta meal founders

Meals @ 20 is a wonderful idea, Janta meals Pvt Ltd provides meals to 15lakhs people belongs to the lower income bracket. The effort to start such an entity is nothing but social entrepreneurship at its best .Here they lends credibility to idea of to serve the society by offering foods at affordable rates with clean hygienic one with great nutritious content , Kudos to the two individuals   Ms Apeksha Pothwal & Jesse van De zand who identified the opportunity to serve healthy food at affordable rates, larger cities in India is seeing a swathe of migration from hamlets and rural areas to search for a living , most of them stays in cramped spaces and eating less healthy food in an unhygienic conditions. For them thali priced at Rs 30 consists off dal, a sabsi , one panner dish, five rotis , pickle & salad is healthy & Nutritious , cheaper thali of Rs 20 is also their to offer.

People from all walks of life has found savior in this, Working class couples have less time to prepare their food in today’s hectic work schedule ,so they find solace in this offering. If anyone browse through their website you could find their beneficiaries as slum dwellers, urban poor which itself is very heartening to see. In order to expand their footprint in other parts they have decided to promote micro entrepreneurs to set up premises with chairs, tables& utensils as prescribed by the Junta, at present they are operating with 22 outlets across Gurgaon and planning to set up shops in Delhi as well as many other parts in Indian cities. Initially, it was started as philanthropic project, but it turns to be a profit model with more funds to expand this project to much larger horizon.

Certainly in this world of profiteering these two individual has shown that, opportunities to serve the society is still possible if we have the heart and desire to do it. When you see success naturally the tendency would to be strategize the existing model in such a way to generate more profit by either increasing the price of offerings or spending more money to advertise for building a brand of its own . This business model is different and yet progressive in thinking. Here they bring together the flavor of serving food to the society at an affordable rate, keeping in view of the requirement of poor and needy. So Janta is a quintessential Illustration of leading by example. When all companies think of spending only a minuscule percentage of their profit as Corporate social responsibility, this initiative leads by example by focusing on the lower strata of the society through serving and catering to the basic right of eating healthy cum hygienic food.


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A  blogging  platform to share, exchange of   ideas or  thoughts on social entrepreneurship. How can a business idea bring changes  in the society, by  doing business in a way which is  ethical as well being responsible to the society in a  manner, which is mutually beneficial by holding  the society and its stakeholders together? I believe socially viable business ideas & models could create a lasting impression by improving the living conditions of the society as a whole  by creating  employment opportunities for skill and unskilled  cross section of the populace .So this my  earnest effort to  promote those entrepreneurs to take up such assignments, zeroing in on the opportunities which is available at hand. when compared to conventional business models profit making is not the ultimate motive in socially viable business models. In social entrepreneurship model profit making is equally supplemented with profit sharing  with the core belief of  giving back what you take from the society. Environment friendly business is another attribute which makes this effort equally more interesting & sustainable. Here we don’t believe in exploiting the society for ones own narrow minded  interest, but we believe in creating a sustainable lively hood with out disturbing the balance of nature.