This is an excellent Endeavor to reach out to the poor farmers by lending small loans to further their cause for a sustainable lively hood. Economic prosperity is nothing but creating an virtuous cycle of income generation & accumulation to most vulnerable section of society especially small hold farmers worldwide. Population in sub Saharan Africa largely depends on agriculture to earn for their living. This organization named “Juhudi Kilimo” lends money to small farmers to purchase agricultural equipments and transport. The business model followed by them looks attractive ie, is they give six months training to the borrowers on financial literacy and animal husbandry . The small loans are paired with asset as well life insurance to overcome the risk of debt to the borrowers as we all institution.