Misfit & Balder association

The partnership between Misfit & Balder speciality foods seems to be a perfect example of social enterprises working in unison to create an impact. The duo believes in adding value to their products in the market by using the unused fruits & vegetables that are being thrown away as waste. The misfit is a Washington based startup founded by Phil Wong & Ann Yang in 2005 deals with cold pressing juices from fruit scraps. The innovative idea by the founders believes in creating product lines by converting one man’s trash to other man’s treasure. Around the globe, huge quantities of food are getting wasted, so the message is loud & clear from Misfit that they want to be in the forefront to fight this social issue with innovative ideas.
So the duo has decided to tie up with “Balder” one of the leading distributors of neatly cut fresh fruits & watermelons in the market. The process of producing neatly cuts fruits creates wastages daily, So finding this is an opportunity in 2016 Mist fit juicy has successfully tied up with Balder. Although balder is a large corporation involved in the distribution of perfectly sliced fruits to the grocery shops in the Northeast, yet they were clueless in minimising the wastages during the process. Amid all the daily wastages Balder has agreed to sell its carrot tops and trimmings to misfit, This resulted in a significant reduction of wastage of food materials, wastages, Henceforth after the tie-up with misfit, balder started generating a fresh revenue stream by addressing the issue of food waste by associating with a social enterprise.

The partnership between misfit & Balder speciality foods seems to be a perfect example of social enterprises working in unison to create an impact. The duo believes in adding value to their products in the market by using the unused fruits & vegetables that are being thrown away as waste. The misfit is a Washington based startup founded by Phil Wong & Ann Yang in 2005 deals with cold pressing juices from fruit scraps. The innovative idea by the founders believes in creating product lines by converting one man’s trash to other man’s treasure. Around the globe, huge quantities of food are getting wasted, so the message is loud & clear from Misfit that they want to be in the forefront to fight this social issue with innovative ideas.
So the duo has decided to tie up with “Balder” one of the leading distributors of neatly cut fresh fruits & watermelons in the market. The process of producing neatly cuts fruits creates wastages daily, So finding this is an opportunity in 2016 Mist fit juicy has successfully tied up with Balder. Although balder is a large corporation involved in the distribution of perfectly sliced fruits to the grocery shops in the Northeast, yet they were clueless in minimising the wastages during the process. Amid all the daily wastages Balder has agreed to sell its carrot tops and trimmings to misfit, This resulted in a significant reduction of wastage of food materials, wastages, Henceforth after the tie-up with misfit, balder started generating a fresh revenue stream by addressing the issue of food waste by associating with a social enterprise.

Striking right partnership

The association between Misfit & Balder is a classic example of aligning one’s own business with a social enterprise to gain an advantage in the marketplace. The partnership with a social enterprise in today’s world increasingly makes more sense. It also helps both partners in creating social impact by keeping their bottom line in sync with the overall business objective. I think these models can be emulated better in developing markets like India in a big way. Traditionally every organisation gives more importance to improve their bottom line through delivering better value to its shareholders & investors. Now it is time to think beyond this notion in order to create a better social impact in the society. Founders of the Misfit feel sustainable business relationships not only add value overall but also helps to create a better social impact. In this case, Misfit as an organisation is successful as a social enterprise to leverage its strengths to create an authentic impact by addressing the pain points faced by large organisations. So any forward-thinking organisation for that matter can reap real benefits socially and financially by associating with such social enterprises.

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