Misfit & Balder association

The partnership between Misfit & Balder speciality foods seems to be a perfect example of social enterprises working in unison to create an impact. The duo believes in adding value to their products in the market by using the unused fruits & vegetables that are being thrown away as waste. The misfit is a Washington based startup founded by Phil Wong & Ann Yang in 2005 deals with cold pressing juices from fruit scraps. The innovative idea by the founders believes in creating product lines by converting one man’s trash to other man’s treasure. Around the globe, huge quantities of food are getting wasted, so the message is loud & clear from Misfit that they want to be in the forefront to fight this social issue with innovative ideas.
So the duo has decided to tie up with “Balder” one of the leading distributors of neatly cut fresh fruits & watermelons in the market. The process of producing neatly cuts fruits creates wastages daily, So finding this is an opportunity in 2016 Mist fit juicy has successfully tied up with Balder. Although balder is a large corporation involved in the distribution of perfectly sliced fruits to the grocery shops in the Northeast, yet they were clueless in minimising the wastages during the process. Amid all the daily wastages Balder has agreed to sell its carrot tops and trimmings to misfit, This resulted in a significant reduction of wastage of food materials, wastages, Henceforth after the tie-up with misfit, balder started generating a fresh revenue stream by addressing the issue of food waste by associating with a social enterprise.

The partnership between misfit & Balder speciality foods seems to be a perfect example of social enterprises working in unison to create an impact. The duo believes in adding value to their products in the market by using the unused fruits & vegetables that are being thrown away as waste. The misfit is a Washington based startup founded by Phil Wong & Ann Yang in 2005 deals with cold pressing juices from fruit scraps. The innovative idea by the founders believes in creating product lines by converting one man’s trash to other man’s treasure. Around the globe, huge quantities of food are getting wasted, so the message is loud & clear from Misfit that they want to be in the forefront to fight this social issue with innovative ideas.
So the duo has decided to tie up with “Balder” one of the leading distributors of neatly cut fresh fruits & watermelons in the market. The process of producing neatly cuts fruits creates wastages daily, So finding this is an opportunity in 2016 Mist fit juicy has successfully tied up with Balder. Although balder is a large corporation involved in the distribution of perfectly sliced fruits to the grocery shops in the Northeast, yet they were clueless in minimising the wastages during the process. Amid all the daily wastages Balder has agreed to sell its carrot tops and trimmings to misfit, This resulted in a significant reduction of wastage of food materials, wastages, Henceforth after the tie-up with misfit, balder started generating a fresh revenue stream by addressing the issue of food waste by associating with a social enterprise.

Striking right partnership

The association between Misfit & Balder is a classic example of aligning one’s own business with a social enterprise to gain an advantage in the marketplace. The partnership with a social enterprise in today’s world increasingly makes more sense. It also helps both partners in creating social impact by keeping their bottom line in sync with the overall business objective. I think these models can be emulated better in developing markets like India in a big way. Traditionally every organisation gives more importance to improve their bottom line through delivering better value to its shareholders & investors. Now it is time to think beyond this notion in order to create a better social impact in the society. Founders of the Misfit feel sustainable business relationships not only add value overall but also helps to create a better social impact. In this case, Misfit as an organisation is successful as a social enterprise to leverage its strengths to create an authentic impact by addressing the pain points faced by large organisations. So any forward-thinking organisation for that matter can reap real benefits socially and financially by associating with such social enterprises.

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Impact Investment

Impact investing offers significant potential for growth. The term Impact investment in the broader sense means a lot. Impact investing literally means “ a financial undertaking that aims to generate specific and measurable benefits to society & environment in addition to financial goals. Conventional investment models are skewed towards giving more importance to financial gains. However, the impact investment philosophy gives equal importance to social and environmental benefits. It uses private capital to fund to address the issues faced in the society and the environment.
Impact investment has been gaining more traction, as evident on the ground, its growth in the last several years looks promising. The investment seeks innovative solutions and ideas with a dual return of assets, It also aims to measure the impact it has created and its outcomes. The organisation that promotes impact investment also benefits handsomely whilst improving overall reputation in the society.
The individual investor, trust, funds or organisation who applies the principle of impact investment would always believe in taking steps to create long-term value for the society. The art of doing impact investment is by adopting careful design and implementation of programs that are scalable to have a very positive impact on the society. The future of this society and environment largely revolves around making sustainable development goals to tackle the problems faced by society. The realm of impact investment looks beyond the single objective of just making financial gains but deploying capital in such a way that benefits the overall wellbeing of the society & environment.

The united nations estimates that reaching the Sustainable development goals in developing countries will cost around 3.9 trillion per year and private and public capital put together provides just 1.4 trillion.

Amid all the benefits discussed so far, impact investment means different things to different people. Some would see it as a strategy for beating financial benchmarks because a business that target the existing gap in social or environmental needs can be profitable, one other hand inspite of the guaranteed lower returns, still they would like to back the investment for the sake of the society or environment.

Social enterprises and impact creation.
At present mainstream managers are willing to allocate their share of money as capital to a promising company for impact-oriented business or to social enterprise, however, most of them are still reluctant to deploy a that significant portion of the money for such activities. So it is the responsibility of government agencies and large companies to expand markets for impact investing.

Designing new products and practices.
The impact fund managers need to be clear about the overall strategies they are going to adopt and its objectives, also it is equally important how to balance the nonfinancial impact with financial returns. Impact fund managers can also create sector or issue specific products whose impact can be measured consistently. Though impact investment still remains as a novel idea, if adopted across the board has the potential to bring significant changes in the society. Unlike traditional investment models, impact investment takes time to bear fruits also due to its long gestation period. it takes a longer time than usual to create an impact that can be realistically measured. But one thing is sure our world needs more of such impact investment themes, professional fund managers to handle and deploy the capital to its best use. But the overall transformative impact it creates in sectors like education, Healthcare and the environment is huge that can fetch huge dividends for the nation as a whole.

New breed financier

The most significant issue faced by the informal sector in India has been the shortage of finances or the very limited access to resources to run one’s business. It is very evident that the informal sector in the last several years has been going through severe crisis one after the other, along with existing issues demonetisation has played havoc in the informal economy. In such circumstances, fintech like Kalediofin has started offering solutions to address the issues in the informal sector.

Product offering niche

Kalediofin has started in 2017 with an initial investment of Rs 10 million and so far added 2,500 customers have benefited from the innovative product offerings from the startup. The fintech startup is a platform that provides tailor-made financial solutions to households through its products like Ummeed, Lakshya and Udaan. The product offerings from this start-up have a unique proposition like offering tailor-made solutions based on one’s personal goals & individual’s saving habit. The product mix encompasses the aspects of savings, investment, credit. The solution gathers its strength using the latest technologies and algorithms. The delivered to the customers seamlessly at their doorstep, above all the rates offered by Kaledin are affordable and cost-effective.

Social impact

The startup has clocked a revenue of Rs 1million in FY18 and raring to expand its operation to other states also, Currently, it has a presence in Tamilnadu, Bihar & Gujarat. Kalediofin focuses on providing small loans to households, it can provide the necessary impetus to the informal sector, helps to improve households’ living standards above all it helps the women folks to be empowered by achieving financial independence. It would also lead to an increase in disposable income to rural households and thus increasing their purchasing power in the economy. Kalediofin has been a perfect example of an ecosystem which combines the power of the latest technology and innovative business idea which has the potential to create a perceptible social transformation in the informal sector.
The Idea and driving force behind Kalediofin are Sucharita Mukherjee & Puneeth Gupta who founded this entity after working together at Institute of financial management and research.

Source :https://kaleidofin.com/