The most significant issue faced by the informal sector in India has been the shortage of finances or the very limited access to resources to run one’s business. It is very evident that the informal sector in the last several years has been going through severe crisis one after the other, along with existing issues demonetisation has played havoc in the informal economy. In such circumstances, fintech like Kalediofin has started offering solutions to address the issues in the informal sector.
Product offering niche
Kalediofin has started in 2017 with an initial investment of Rs 10 million and so far added 2,500 customers have benefited from the innovative product offerings from the startup. The fintech startup is a platform that provides tailor-made financial solutions to households through its products like Ummeed, Lakshya and Udaan. The product offerings from this start-up have a unique proposition like offering tailor-made solutions based on one’s personal goals & individual’s saving habit. The product mix encompasses the aspects of savings, investment, credit. The solution gathers its strength using the latest technologies and algorithms. The delivered to the customers seamlessly at their doorstep, above all the rates offered by Kaledin are affordable and cost-effective.
The startup has clocked a revenue of Rs 1million in FY18 and raring to expand its operation to other states also, Currently, it has a presence in Tamilnadu, Bihar & Gujarat. Kalediofin focuses on providing small loans to households, it can provide the necessary impetus to the informal sector, helps to improve households’ living standards above all it helps the women folks to be empowered by achieving financial independence. It would also lead to an increase in disposable income to rural households and thus increasing their purchasing power in the economy. Kalediofin has been a perfect example of an ecosystem which combines the power of the latest technology and innovative business idea which has the potential to create a perceptible social transformation in the informal sector.
The Idea and driving force behind Kalediofin are Sucharita Mukherjee & Puneeth Gupta who founded this entity after working together at Institute of financial management and research.